Boone/Oakley on Target for Golf Pros

ATLANTA Boone/Oakley yesterday broke a print campaign for Targeted Golf.

The Charlotte, N.C., shop’s creative for the local golf instruction company is appearing in the program of the Wachovia Championship Tournament, which is being played this week in Charlotte. The print ad, produced in vertical and horizontal formats, also will be featured in Professional Golfers’ Association (PGA) programs and outdoor posters.

The print effort, titled “William Tell at the Tee,” features a color photograph by Pat Staub of Charlotte that shows a golf ball embedded in a dart that has hit a perfect bull’s-eye. Targeted Golf’s Web address, phone number and logo accompany the tagline, “We’ll improve your game or your money back.”

Campaign spending was not disclosed.