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In an abandoned section of downtown Los Angeles on a Saturday morning in May, 900 Frames productions—which on another day might be shooting conventional international commercials for Ford or Coca-Cola—is recreating the look of a Middle Eastern market about to explode in flames.
The spot they will produce today will never air on American television. It’s a PSA designed to help prevent terrorist attacks abroad. In it, a man walks through a market populated with Middle Eastern men, shadoor-clad women, and Arabic signage.
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