BofA Appoints Tandem

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Bank of America last week formalized the hiring of Bozell Worldwide and Temerlin McClain to handle the creative portion of its $80-100 million account. Separately, two agencies withdrew from the client’s media review.
The expected creative decision [Adweek, Eastern Edition, Dec. 7] followed a Dec. 16 presentation by the sister True North Communications shops, which pitched their joint resources as “Bozell Temerlin McClain.”

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