BofA Appoints Tandem

Bank of America last week formalized the hiring of Bozell Worldwide and Temerlin McClain to handle the creative portion of its $80-100 million account. Separately, two agencies withdrew from the client’s media review.
The expected creative decision [Adweek, Eastern Edition, Dec. 7] followed a Dec. 16 presentation by the sister True North Communications shops, which pitched their joint resources as “Bozell Temerlin McClain.”
The hiring of the agencies was a formality, given the withdrawal two weeks ago of the only other finalist, Lowe & Partners/SMS, New York.
Temerlin McClain officials in Irving, Texas, had not returned calls at press time to discuss the win.
Prior to the merger of NationsBank Corp. and BankAmerica Corp., Temerlin McClain had been the agency of record for NationsBank. BankAmerica’s work was split between Deutsch in New York and Marina del Rey, Calif. (creative duties and print media) and GSD&M of Austin, Texas (broadcast planning and buying).
GSD&M confirmed last week it had pulled out of the BofA media competition, citing other client obligations. That agency’s announcement followed the withdrawal of another contender, Western International Media, Los Angeles.
Still in contention for media buying duties of the merged banking operation are TN Media in New York and “several other” undisclosed shops, according to Bank of America representative Ellison Clary.
A decision on the media account is expected in late January, Clary said. The review is being conducted with the assistance of San Francisco’s Mitchell Madison Group.