Boathouse adds BJ’s, Nantucket Nectars creative

Boathouse has landed creative chores for BJ’s Wholesale Club and Nantucket Nectars. The Needham, Mass., independent becomes the first outside agency for Nantucket Nectars. Work is expected to be print-based, with a budget of $1-2 million. BJ’s, which spends about $5 million annually on regional campaigns, previously worked with Partners & Simons, Boston. Both clients assigned the accounts without a review.