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When your oil-change empire spans 700 locations and 27 states, but you don’t want to pay national ad prices to promote it where it needs help most, what are your options?
Take 5 Oil Change, a division of Charlotte, N.C.-based Driven Brands, wanted to focus on specific markets within its coverage area while speaking to the largest possible audiences. So it turned to sports media and marketing company Playfly Sports and its Home Team Sports regional sports network (RSN), partnering with 11 teams over three major leagues and college sports.
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