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Dealer Business Consolidated at Publicis as Fallon Breaks Bond Ads
NEW YORK–BMW is holding a review among its roster agencies for its estimated $70 million media buying and planning account, sources said.
BMW’s lead creative agency, Fallon McElligott, Minneapolis, incumbent DeWitt Media here and Publicis/Bloom, which handles dealer ads, are the contenders, sources said.
DeWitt won BMW’s broadcast and magazine planning and buying chores in 1993. Newspaper Services of America, Naperville, Ill., handles newspaper planning and buying. An NSA representative said he is not aware of a review for this portion of the account.
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