BMW Shops Vie For $70 Mil. In Media

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Dealer Business Consolidated at Publicis as Fallon Breaks Bond Ads
NEW YORK–BMW is holding a review among its roster agencies for its estimated $70 million media buying and planning account, sources said.
BMW’s lead creative agency, Fallon McElligott, Minneapolis, incumbent DeWitt Media here and Publicis/Bloom, which handles dealer ads, are the contenders, sources said.
DeWitt won BMW’s broadcast and magazine planning and buying chores in 1993.

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