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NEW YORK BMW has identified five agencies to compete in the final round of its media review, the client has confirmed.
The finalists are: Aegis Group’s Carat, Interpublic’s Universal McCann, independent shops Horizon Media and Targetcast:TCM, and the incumbent, Omnicom’s GSD&M Idea City. (GSD&M also handles national creative duties, which are not currently in play.)
The scope of the assignment up for grabs also includes some dealer group work that brings total annual billings to nearly $200 million, per sources.
The Woodcliff Lake, N.J.-based
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