BLURRING THE LINES

Once there were two separate entities: magazines and catalogs.

With the debut this month of luxury retailer Bergdorf Goodman’s consumer-lifestylemagazine, amongothers, the line between the two categories has blurred.

The premier issue of Bergdorf Goodman Magazine combines numerous fashion spreads with articles on designers, includingGiorgio Armani and Serge Lutens. The latter’s new fragrances are available exclusively at Bergdorf Goodman. Advertisers include Baccarat, Helena Rubinstein, Leica and Cathy Carmendy.

The quarterly magazine is a collaboration with publisher Assouline, which has produced magazines for European retailers such as Chanel and Galleries Lafayette.

“It has the spirit of a magazine and a catalog,” said president Prosper Assouline. “We don’t want to be a competitor with other magazines.”

The title will be mailed to nearly 300,000 of the retailer’s customers in the tri-state area, as well as patrons of sister store Neiman Marcus. It will also be sold for $10 at Rizzoli bookstores in New York and California.