Blockbuster Goes for Players

To personify the intensity of playing PlayStation 2, Blockbuster has introduced “Chet,” a video game trainer who antagonizes teenagers into performing wacky exer-cises, in a new campaign from J. Walter Thompson that breaks this week.

Continuing the “Are you game enough?” tagline, one of three 30-second spots for Play-Station 2 video ren-tals targeting 17- to 24-year-old males debuts on MTV, said Scott Parks, vice president of advertising at Blockbuster, Dallas.

Chet is a 6-foot, 5-inch Canadian actor hired to look like a cross between “a World Wrestling Federation outcast and an ’80s gym instructor,” Parks said.