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Oldies are still goodies.
In the late 1980s, Clorox II’s “Mama’s Got the Magic” jingle was near the top of the charts among focus groups with a 62 percent recall factor.
Twelve years later, DDB San Francisco, seeking to jump-start sales at Clorox’s cleaning and laundry divisions, is revivingthe campaign.
Dan Williams, who originally wrote andproduced the jingle, has been hired to re-create the “Magic.” Dobie Gray of “Drift Away” famewill again handle lead vocals.
Dan Williams Musicin Nashville, Tenn.,
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