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DALLAS Blanchard Schaefer Advertising has been awarded the advertising account of EmCare. The win has led the agency to form a new business division specializing in healthcare clients.
The Arlington, Texas, shop won the creative and media account of EmCare, which sells outsourced emergency room services, following a review against local agencies. The client had used a handful of agencies in the past, according to shop principal Ken Schaefer.
The Dallas-based client has charged Blanchard with defining its corporate identity and promoting its brand through a business-to-business advertising campaign that will include online, print, brochures and collateral.
Schaefer
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