Blamer Leads Creston Into U.S.

NEW YORK British marketing company Creston said it has hired former FCB global chief executive Steve Blamer as its U.S. CEO, effective immediately.

The six-year-old company is looking to become a force in the domestic market.

In a statement, Creston CEO Don Elgie, said, “Our vision since the beginning has been to expand in the U.K. and internationally, both organically and through selective acquisitions. With nearly 900 employees in the U.K., Creston is now positioned to achieve similar success in the U.S. market. With his extensive experience building profitable companies and his well-honed ability to identify areas of potential growth, we believe Steve is the ideal candidate to lead our expansion efforts.”

Blamer, 50, was global CEO of Interpublic Group’s FCB until June 1, 2006, when the holding company merged the ad agency with direct marketing company Draft. The latter shop’s founder, Howard Draft, became CEO of the merged entity.

Before joining FCB in 2005, Blamer had worked at Grey in various executive roles for about 17 years. Grey is now a unit of WPP Group.

In his new role, Blamer will seek to identify appropriate marketing services companies for acquisition by Creston, which provides advertising, public relations, digital and direct marketing, customer relationship marketing and research services.

In a statement, Blamer said, “Creston has enjoyed tremendous growth in the U.K. from building existing client relationships, from new business as a result of client referrals and through leveraging cross-selling opportunities.”

He added that he believes Creston can duplicate its European success in the U.S. market: “This is a perfect time for Creston to enter the U.S. market. Marketing service entrepreneurs, who simply do not want to cash out and leave, are looking for another option to the large holding companies. Creston with its alternative model can provide the infrastructure and resources required to maximize their full potential, while still allowing them to be nimble and entrepreneurial.”

Creston’s companies service clients such as AstraZeneca, British Airways, Bacardi-Martini, Bayer, BT, Burger King, Canon, Diageo, eBay, General Motors, GlaxoSmithKline, Kimberly-Clark, Lloyds of London, Nestle, Nissan, Pfizer, Tesco, Toshiba, T-Mobile, Tropicana, Unilever, and Vodafone, among many others.

Creston’s shares trade on the London Stock Exchange. Its ticker symbol is CRE.