Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
NEW YORK Consumer studies consistently find that good word of mouth is one of the most influential drivers for moving products off the shelf. In his new book, Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000, Pete Blackshaw presents the case that WOM has become an even more critical issue for marketers in the digital age.