Black Rocket Exits Adobe Pitch

SAN FRANCISCO–Black Rocket/Euro RSCG in San Francisco has withdrawn from the $20 million Adobe Systems pitch, according to Bob Ellis, director of client services at the shop.

“Adobe is a great company with tremendous products and huge potential for a brand, but we have a different vision on the best way to achieve that brand potential,” Ellis said. Incumbent Young & Rubicam, San Francisco, dropped out of the review on Sept. 21. Those remaining in the pitch, which is being handled by West Hollywood, Calif.-based Select Resources International, are Deutsch/LA in Marina del Rey, Calif. and Goodby, Silverstein & Partners, both in San Francisco.