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Black Rocket landed The Daily Wellness Co.’s new account last week, following a review of several undisclosed agencies in Northern California. Billings were not disclosed, but sources estimate the business to be worth $3-5 million.
The San Francisco-based shop will handle all creative duties, including broadcast and print work, for the client’s Elix brand of ready-to-drink herbal and vitamin supplements. Western International Media will handle media. This effort marks the first time the 2-year-old client has attempted significant branding and advertising work.
“We decided Black Rocket had the right combination of entrepreneurial and brand-building skills,” said John Talbot, vice president of marketing for Mountain View, Calif.-based
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