BKV Does the Twist Mixer for Gizmo

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ATLANTA Black & Decker’s three-year-old Gizmo line, which began with a cordless can opener, will launch its first brand effort this year as the basis for ongoing advertising campaigns.

The $3 million direct TV effort, via Bennett Kuhn Varner in Atlanta, will also support two new products that will expand the Gizmo line to four.

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