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BKN Media, the buyer of record for Montgomery Ward, is shutting its 30-person Chicago office, putting the Midwest retailer’s estimated $75-million media buying business up for grabs.
The retailer was expected to decide where to put its media buying possibly as early as this week, sources said. Whether the account goes into review or is simply moved to another shop, sources said Montgomery Ward was unlikely to look outside Chicago.
Montgomery Ward’s creative account is handled by Laugh-lin/Constable, Milwaukee, which is not a contender for media duties.
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