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NEW YORK If you want to bring the buzz back to a brand that dropped off the relevancy scale in the mid 1970s—its cool factor having peaked with freethinkers drenched in patchouli oil and shod in the orthopedic sandals—try to get a globally recognized supermodel to collaborate with you on designs and then wear them as she goes about her jet-set life.
Such was the case with Birkenstock, the German company started in 1897 by Konrad Birkenstock.
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