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Microsoft’s Bing search engine will partner with mobile app Viggle to interact with viewers during Sunday night’s Grammy Awards. Bing will also air the latest ad from its “Bing Is for Doing” campaign during the show; the 60-second spot will feature rapper Wiz Khalifa who is nominated for two awards.
During the Grammy Awards, Viggle will ask users poll and trivia questions that they can answer to receive rewards points. Consumers can then exchange those points for offers from Viggle brand partners such as a movie ticket from Fandango.
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