Bing, Viggle to Partner for Second-Screen Grammy Effort

Search engine will debut latest TV spot during show

Microsoft’s Bing search engine will partner with mobile app Viggle to interact with viewers during Sunday night’s Grammy Awards. Bing will also air the latest ad from its “Bing Is for Doing” campaign during the show; the 60-second spot will feature rapper Wiz Khalifa who is nominated for two awards.