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After a four-month review, Grey Advertising’s Los Angeles office has held on to the Edison International account, continuing a 30-year relationship.
Current billings are estimated to be $15 million, although spending is expected to reach $20 million next year and keep growing, according to Edison International manager, marketing communications Roxanne Patmor. The other finalists for the Rosemead, Calif.-based client’s account were Dailey & Associates and DavisElen, both in Los Angeles; Rubin Postaer and Associates in Santa Monica, Calif.;