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Billings
Up 25 percent to $2.5 billion (est.)
REVENUE
Up 26 percent to $221 million (est.)
Win/Loss pitch ratio
7 out of 13
accounts won/media budget*
Cingular Wireless ($250 million)
Charles Schwab/Portfolio Consultation Services ($100 million)
Montgomery Ward media ($75 million—declared bankruptcy )
PetPlace.com ($25 million)
Ethnicgrocer.com ($10-15 million)
Netpliance ($10-15 million)
Carolina Power & Light ($7 million)
accounts lost/media budget
U.S. Navy ($35 million)
Petplace.com ($25 million—resigned)
Netpliance ($10-15 million—resigned)
Highlights
BBDO Worldwide and parent Omnicomwon DaimlerChrysler’s consolidated $2 billion account; promoted Bill Katz to co-CEO and Jeff Mordos to COO.
*Added $250 million in billings from existing clients.
Sources: Adweek reports and Competitive Media Reporting
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