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LOS ANGELES After a week of fine-tuning the technology in key cities, Honda is rolling out 162 “talking” billboards in major U.S. markets starting this week, according to independent agency RPA.
The outdoor advances the “Element and friends” campaign featuring the Honda SUV in humorous conversations with various animals. The billboard teases passers-by (“What would an Element and a crab talk about?”) and instructs them to tune in to a specific radio frequency, using the theoretical vacant spectrum space on the FM dial in the manner of FM transmitters for portable listening devices.
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