No one likes paying their bills, right? Well, a new campaign from Asher & Partners tells consumers of a less painful solution.
The Los Angeles shop’s first outdoor and radio effort for PayMyBills.com launched in San Francisco and New York late last month and is rolling out nationally. It positions the company as the better way to pay bills.
One black-and-white outdoor board reads, “Tiny green monkeys are eating your toes. We’ll pay your psychiatrist bills.” Another says, “College is completely useless in life. We’ll pay your student loans anyway.” A third: “That’s not a cold sore. We’ll pay your clinic bills.”
The client’s logo appears in the bottom right of the boards. Radio spots are voiced by soul music icon Isaac Hayes and NYPD Blue star Andrea Thompson.
Asher & Partners won the Pasadena, Calif.-based company’s account earlier last month.
–Teresa Buyikian
bill me
