Biggs/Gilmore Builds Staff, Roster

Ernie Cox Named Creative Chief; Valent Consolidates Account
CHICAGO–Biggs/Gilmore Communications in Kalamazoo, Mich., has a new executive creative director and a new account for him to oversee.
Ernie Cox has assumed leadership of the $68 million agency’s 35-person creative staff, succeeding Bill Truesdale, who was promoted to executive vice president in charge of agency operations.
Cox last post was at J. Walter Thompson’s Chicago office as a senior vice president and group creative director. Prior to that he had served as executive creative director at Cramer-Krasselt in Chicago.
“I talked to about 15 agencies since leaving JWT last year,” Cox said.