Biggest Brand Gainers in Consumer Perception

YouGov tracks the brand with the most buzz for the month of March

Each month YouGov BrandIndex asks people their perception of more than 1,100 brands, and Tide had the biggest gain in March when there was a rash of stories about thieves stealing it from stores. TV ads starring old sitcom stars like Mayim Bialik (Blossom) apparently paid off for Old Navy.

Source: YouGov BrandIndex brand research service. Buzz Scores range from 100 to -100.

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