Bigger Movie Role for Leon

George Leon has been promoted to executive vice president, worldwide consumer marketing at Columbia TriStar Motion Picture Group. In his newly created role, based in Culver City, Calif., Leon will oversee a one-stop merchandising, product-placement and consumer-products office for Sony Pictures Entertainment’s promotional partners and licensing vendors around the globe. Previously evp, worldwide promotions and product for SPE, Leon will continue to manage that division; he most recently oversaw the campaign supporting Spider-Man 2. Leon will report directly to SPE president of worldwide marketing Geoffrey Ammer.