Bigfoot, Clear Channel Join Forces

Clear Channel Radio/New York, a division of Clear Channel Communications, has chosen Bigfoot Interactive to develop an e-mail communications program aimed at fostering communication between Clear Channel’s radio partners and their listeners.

As San Antonio, Texas-based Clear Channel’s e-mail marketing partner, Bigfoot Interactive, New York, will provide Clear Channel radio stations in New York with access to its e-mail marketing technology platform.

The marketing program will be rolled out with Clear Channel Radio’s six New York stations, including WLTW-FM, WKTU-FM, WHTZ-FM, WAXQ-FM, WTJM-FM and WALK-AM/FM. Preliminary e-mail initiatives include station newsletters, alerts, contests and online promotions.