Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Surf legend Kelly Slater joins Kona Brewing Company for a continuation of the brewer’s largest ad campaign, “Dear Mainland.” The athlete appears in three TV ads centering the pairing of Kona’s beer with surfing and a day at the beach.
The short, sunny spots— titled “Surf Lesson,” “Board Meeting” and “Great Day”—show Slater by the ocean sharing beers with Kona’s beloved “Bruddahs,” two actors who embody the spirit of the brand, with playful banter and shared island wisdom.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in