Big Tobacco Gets Top First Amendment Lawyer for New Suit

'Adweek' talks to Floyd Abrams about why he's taken the case

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Tobacco companies are pulling out the big guns in their quest to stop the U.S. Food and Drug Administration's new graphic warnings for cigarette packaging. On Tuesday, a group of four companies filed a lawsuit with the U.S. District Court for the District of Columbia, charging that the scary new labels violate the First Amendment because they go far beyond a simple factual warning about the risks of tobacco.

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