Big Spaceship Hires First COO

Cutwater alumnus to help pilot Brooklyn digital shop

Digital indie Big Spaceship is adding to its leadership ranks, hiring Alasdair Lloyd-Jones as the Brooklyn-based agency's first chief operating officer.

Lloyd-Jones last served as co-president and chief strategic officer at San Francisco-based Cutwater, a former Omnicom agency that is trying to reboot after splitting from the holding company.

Big Spaceship CEO Michael Lebowitz also named Lloyd-Jones a partner, along with veterans Joshua Hirsch, the shop's chief technologist, and Jason Prohaska, its general manager.

Why now? Lebowitz says he wanted to recognize Hirsch and Prohaska's contributions and tenure, and needs Lloyd-Jones's help managing the shop as it takes on more work. "We've been growing our core business really substantially; we've been adding a great mix of clients," said Lebowitz. "I need to not be a bottleneck myself."

Lloyd-Jones, whose resume includes stints as a strategist at Publicis and Ogilvy & Mather, will help lead what Lebowitz describes as the agency's mission to create campaigns that aren't just "advertising artifacts," but more closely resemble digital "products." As an example, he points to "What Do You Love?," a promotional site the agency launched with Google Creative Labs this summer that simultaneously displays search results from the brand's myriad tools. "It says a lot about their product and who they are, and it accomplishes communications goals," says Lebowitz. "But it's also a product in its own right."

Big Spaceship has recently designed and built websites for the likes of Adobe and Lucasfilms. This year, the agency has also added business from Crayola, Nickelodeon, and Chobani Champions, a brand the Greek yogurt producer is aiming at children.