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He might not be taller than the billboard that promotes him, but the Kansas City Zoo’s Komodo dragon is causing a Godzilla-like stir in the Missouri city.
In addition to the billboard, which features a photo of the lizard with the headline “Keep telling yourself dragons don’t exist,” the campaign from Valentine-Radford includes a 30-second TV spot showing the 150-pound Indonesian reptile wreaking havoc around Kansas City.
Intended to capitalize on Godzilla hysteria, the spot is receiving rave reviews.
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