Big Food Cuts the Fat in Advertising to Kids

Companies deliver on commitment to adopt stricter nutrition criteria

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Big food advertisers, often vilified for contributing to America’s obesity epidemic, have made good on their promise to cut the fat, salt and sugar in 171 products that are marketed to kids.

As part of an industry-wide commitment to only advertise healthy food to children, 18 companies including Campbell Soup Co., The Dannon Co., General Mills, Kellogg, Pepsi and Kraft adopted category-specific uniform nutrition criteria, which went into effect at the end of 2013 and allows for comparison of food values across products and brands.



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