Hub’s Top Shops Pass On $2 Mil. Assignment Despite Increase
BOSTON–Several large agencies will not be participating in the review for the Central Artery/Tunnel Project’s $2 million communications assignment.
Executives at some of Boston’s biggest shops told Adweek that the highly charged political climate surrounding the initiative to improve the city’s roadways makes it too much of a headache to pursue.
“No way,” said an executive at a Boston agency with years of experience working on state accounts when asked whether his shop would pitch.