Big Bang Idea Hits The Print Road With Eagle Creek

Big Bang Idea Engineering has been retained by Eagle Creek Incorporated, a manufacturer of adventure travel gear, to develop the company’s image and build brand awareness. Billings are less than $1 million.
Big Bang, with offices in San Diego and Seattle, won the creative account after an informal review of undisclosed shops, according to agency principal Wade Koniakowsky. Media will remain in-house. Previous advertising had been farmed out to various San Diego-area resources.
The agency will develop a print campaign for the San Diego-based client’s line of travel packs, luggage and accessories. Ads will appear in national travel magazines, such as Outside and Backpacker, as well as in outdoor executions.
–Teresa Buyikian