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If you have to shell out $2.1 million to place a commercial on the Super Bowl, you might want to save a little on creative. That’s where Boone/ Oakley can help. The Charlotte, N.C., agency has logged on to eBay and put up for sale two weeks’ worth of “strategically sound, creatively brilliant” concepting for a Super Bowl spot.
“What have you got to lose?” the listing asks. “Nothing. Except that overpaid, underproducing set of posers that you currently call your ad agency.”
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