Beware Of The Falling Muffins

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Boone/Oakley's striking giant-muffin billboard for Bloom supermarkets is the ad that keeps on giving.



A few weeks ago, the Charlotte, N.C., agency, working with Adams Outdoor, put the billboard up in nearby Mooresville, with all six muffins in place. It then bought a crappy old Kia for $300 and parked it under the ad, complete with a for-sale sign ("$1,000 or best offer") and a phone number.

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