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DWP/Bates Technology has launched its first branding work for Internet Security Systems.
The Atlanta tech shop, a division of Bates Worldwide, developed a campaign which includes three 30-second television commercials that are airing on CNN and MSNBC.
The purpose of the ads, according to agency executive creative director Roy Trimble, is to “scare the shit out of corporate executives and IT managers.”
Shot in Los Angeles by music video director Jake Scott, the spots feature what appear to be funny, almost likable characters breaking through security systems.
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