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“Betty knows,” the tagline for last year’s campaign from General Mills behind its Betty Crocker brands, has changed this year to “Betty Crocker. What a great idea.”
The campaign from DDB Chicago continues the client’s efforts to modernize the household icon’s image. Earlier this year, the Minneapolis conglomerate put $30 million behind a line of all-natural pastas and rices intended to make an impact on the quick-meal category.
Initial print work for the new campaign offers family-oriented suggestions for Betty Crocker brand products.
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