BETC Euro RSCG Wins Agency of Year at ADC Awards

BBDO takes Network of the Year

BETC Euro RSCG led the pack at the 91st annual Art Directors Club awards Tuesday night, winning the organization's Agency of the Year honor after collecting the most cumulative trophies across the competition's categories. The agency took home multiple gold Cubes for "The Bear," a TV spot about an animal-skin rug with a passion for filmmaking, created to promote French movie channel Canal+

BBDO, meanwhile took the ADC's Network of the Year title. Among its wins: A gold in the "Interactive: Physical" category for a gaming stunt from BBDO Germany GmbH's that turned Daimler AG's Smart Cars into giant Pong controllers. The New York Times Magazine won Design Team of the Year, including a Gold in editorial for the 2011 story "What Happened to Air France Flight 447?" And the School of Visual Arts took ADC's School of the Year award, including a Gold Cube in the "Student: Motion" category for its 2011 Portfolio Screening video.

CAA Marketing also took top honors for its Chipotle "Back to the Start" spot. The long-form, sustainable farming ad, which features a Willie Nelson cover of Coldplay's "The Scientist," won one of two "Designism" awards for "work that drives social or political change," as well as four gold cubes (the most for a single piece of work). Earlier this year, the video also won a GRANDY, the top honor at the Ad Club's ANDY Awards.

The second ADC "Desiginism" award went to Lowe/SSP3 in Bogota, Colombia for "Operation Christmas," which encouraged guerillas to demobilize by placing Christmas lights in trees in the jungle. 

Click to view the full list of awards—other Gold winners included Y&R New York for Land Rover's "Pathological Liar" spot and BBH New York/Google Creative Lab for Google's "The Web is What You Make Of It." 

The club did not award any black cubes—it's best-in-show honor—this year, for the second time in the award's four-year existence. Last year, Wieden+Kennedy won two, one each for it's Old Spice and Nike work.