BET CMCO Jeanine Liburd Humanizes Culture With Passion to Enact Meaningful Progress

She discusses her role in #YesToBlack, The New Edition Story and more

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Jeanine Liburd, chief marketing and communications officer of BET, and I met last year at Brandweek in Palm Springs. As I sat listening to her talk about one of my favorite topics—culture—I knew I had to have her as a guest on CMO Moves. Not only did Jeanine dive deep into culture, but she went deeper into a driving factor of culture: passion.

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