BET CMCO Jeanine Liburd Humanizes Culture With Passion to Enact Meaningful Progress

She discusses her role in #YesToBlack, The New Edition Story and more

BET's Jeanine Liburd is focused on advancing culture in her role as CMCO. Getty Images

Jeanine Liburd, chief marketing and communications officer of BET, and I met last year at Brandweek in Palm Springs. As I sat listening to her talk about one of my favorite topics—culture—I knew I had to have her as a guest on CMO Moves. Not only did Jeanine dive deep into culture, but she went deeper into a driving factor of culture: passion.

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nadine.dietz@adweek.com Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.