Best Spots

Amazon.com: Winter Wonderland

Agency: Wieden + Kennedy, Portland, Ore.
CDs: Tim Hanrahan, Roger Camp
AD: Bill Karow
CW: Brant Mau
Agency prod.: Jennifer Fiske
Prod. co.: Pytka
Dir./DP: Joe Pytka
Editor: Corky Devault, Joint
Asst. editor: Matt Hilber, Joint
Special effects: Method
Titles/Graphics: Blind
Music: Buddy Clark

As a blizzard rages, a man searches for his car in a mall parking lot, dropping packages along the way. In the background, Bing Crosby sings, “Sleigh bells ring, are you listening? In the lane, snow is glistening. A beautiful sight, we’re happy tonight, walking in a winter wonderland.” Graphic: “1-click shopping.” Tagline: “Amazon.com and you’re done.”

Coca-Cola: For Everyone-Holiday

Agency: McCann-Erickson, N.Y.
ECD: Chris Quillen
AD: Danny Rodriguez
CW: Sharon Ehrlich
Agency prod.: Jonathan Shipman
Prod. co.: Michael Schrom & Co.
Dir.: Michael Schrom
Digital effects: Guava
Editor: T.G. Herrington, Mojo Editorial
Composer: Paul Riggio, Big Foote
Sound designer: Matt Hauser, Big Foote
Audio post: Howard Schwartz Recording

In this clever spot, Coke bottles and cans, bottle caps and fizzing soda help wish people a happy holiday. For instance: When the VO says, “For those under the mistletoe,” a bottle cap, twisted to look like lips, is shown. The ad finishes strong: “For families. For friends. For silent nights. For peace on earth. For everyone.” Each special effect works beautifully. It’s a different kind of holiday commercial, one that requires multiple viewings.

Mn. Partnership For Action Against Tobacco

Agency: Clarity Coverdale Fury, Minneapolis
CDs: Jac Coverdale, Jerry Fury
AD: Mark Sorensen
CW: Troy Longie
Agency prod.: Jenee Schmidt
Prod. cos.: Film Graphics, Steam
Dir.: Mat Humphrey
DP: Pat McGowan
Editor: Jim Stranger, Channel Z
Sound designer: Tom Lecher, Echo Boys

Holding a baby, a woman speaks to a video camera: “Hi, Emma. It’s Mommy, and this is you. Emma, Mommy is really sick. So I wanted to do this so you’ll always know how much I love you.” And she sings “You Are My Sunshine” to her daughter. Graphic: “Be there tomorrow. Stop smoking today.”

Nike: Wild Horses

Agency: Wieden + Kennedy, Portland, Ore.
CD: Hal Curtis
AD: Monica Taylor
CW: Mike Byrne
Exec. prod.: Ben Grylewicz
Agency prod.: Andrew Loevenguth
Prod. asst.: Fran O’Connor
Prod. co.: HSI
Dir.: Gerard de Thame
DP: Fraser Taggart
Editor: Rick Lawley, The Whitehouse
Edit asst.: Trish Fuller
Colorist: Billy Gabor, Company 3
Flame artist: Angus Kneale, The Mill
Sound designer: Dean Hovey, tomandandy

In the cold distance, the sound of a thundering herd. Buffalo? Cattle? Wildebeest? When the stampeding creatures come into view, the question is answered: It’s people! Runners, actually. The athletes sprint across the land like …horses! It’s a stunning Nike apparel spot, impossible not to watch. Tagline: “Made to move.”

Saab: Big Match

Agency:Chief creative: ECD: Dean Hacohen
CGH/AD: Ralph Yznaga
CGH/CW: Steven Hanratty
CD/AD: Magnus Wretblad
CW: Per Sundin
Agency prod.: William Hicks
Prod. co.: Saville Productions
Dir.: Luc Besson
DP: Gerard Sterin
Original editor: Alex Hagon, Red Square
U.S. editor: Brent McReady, MacKenzie Cutler
Composer/ Arranger: Tony Shimkin, Face the Music

A man takes advantage of a rare opportunity: While every Spaniard is inside watching the World Cup on TV, he drives the deserted streets of Bar celona. In a Saab, the guy experiences the joy of motoring on roads normally snarled with traffic. He even returns in time to see the winning goal. Graphic: “Life is not a spectator sport.”

Sears Proposal

Agency: Ogilvy & Mather, Chicago
ECD: Joe Sciarrotta
GCD: Randy Sims
AD: Tereasa Surratt
CW: Holly Thompson
Agency prod.: Monna O’Brien
Prod. co.: MJZ
Dir.: Craig Gillespie
DP: Adam Kimmel
Editor: Gail Gilbert, Avenue Edit
Music: Asche & Spencer

On bended knee, a man holds an engagement ring. “Will you marry me?” he asks. “I don’t know. Try this one,” a woman says, handing him a second ring. He pops the question again. “Yeah, OK, that one’s good.” She’s a clerk behind the jewelry counter, and the fellow is doing a dry run. This funny ad promotes a jewelry sale. Tag: “Sears. Where else?”

Agency:Chief creative: Sr. ECD:ACD/AD: Ron ACD/CW: Assoc. dir. of TV prod.: David Frankel Prod. co.:Dir.:DP: Tim Ives Editor: Chuck Willis, Crew Cuts Sound design: Marshall Grupp Sound Design”Platoon, Wall Street, Hot Shots!. Somebody loves Charlie Sheen,” says a video-store guy. Looking at the customer, he sees Sheen himself. “Oh,” the clerk says, disgustedly. Of course, Sheen wants to write a check and the clerk needs ID. Waiting, Sheen hits on a babe in the sci-fi aisle. She turns away, disgusted. When the clerk looks at Sheen’s driver’s license, he says: “This doesn’t look like you.” “It did when I came in here,” says Martin Sheen, who hits on a babe in romantic comedies. She turns away … you know.

Agency:Chief creative:GCD:AD:CW:Agency prod:Prod. co.:Dir.: Mike MillsDP: Joacquin Baca-Asay Editor: Angus Wall, Rock Paper Scissors Music: Inferno artist: Patrick Murphy, Company 3 Colorist: Stefan Sonnefeld, Company 3 Special effects: A-52

Waking at 7:30 a.m., Bill Briggs begins another monotonous day. He dresses, goes to work, drinks coffee and shuffles papers. Split-screen views of his rituals scream boredom. Until, that is, he looks out a window and sees the holy grail. Graphic: “The new Beetle convertible … Coming soon.”