Best Spots

Amazon.com: Winter WonderlandAgency: Wieden + Kennedy, Portland, Ore. CDs: Tim Hanrahan, Roger Camp AD: Bill Karow CW: Brant Mau Agency prod.: Jennifer Fiske Prod. co.: Pytka Dir./DP: Joe Pytka Editor: Corky Devault, Joint Asst. editor: Matt Hilber, Joint Special effects: Method Titles/Graphics: Blind Music: Buddy ClarkAs a blizzard rages, a man searches for his car in a mall parking lot, dropping packages along the way. In the background, Bing Crosby sings, "Sleigh bells ring, are you listening? In the lane, snow is glistening. A beautiful sight, we're happy tonight, walking in a winter wonderland." Graphic: "1-click shopping." Tagline: "Amazon.com and you're done." Coca-Cola: For Everyone-HolidayAgency: McCann-Erickson, N.Y. ECD: Chris Quillen AD: Danny Rodriguez CW: Sharon Ehrlich Agency prod.: Jonathan Shipman Prod. co.: Michael Schrom & Co. Dir.: Michael Schrom Digital effects: Guava Editor: T.G. Herrington, Mojo Editorial Composer: Paul Riggio, Big Foote Sound designer: Matt Hauser, Big Foote Audio post: Howard Schwartz RecordingIn this clever spot, Coke bottles and cans, bottle caps and fizzing soda help wish people a happy holiday. For instance: When the VO says, "For those under the mistletoe," a bottle cap, twisted to look like lips, is shown. The ad finishes strong: "For families. For friends. For silent nights. For peace on earth. For everyone." Each special effect works beautifully. It's a different kind of holiday commercial, one that requires multiple viewings.Mn. Partnership For Action Against TobaccoAgency: Clarity Coverdale Fury, Minneapolis CDs: Jac Coverdale, Jerry Fury AD: Mark Sorensen CW: Troy Longie Agency prod.: Jenee Schmidt Prod. cos.: Film Graphics, Steam Dir.: Mat Humphrey DP: Pat McGowan Editor: Jim Stranger, Channel Z Sound designer: Tom Lecher, Echo BoysHolding a baby, a woman speaks to a video camera: "Hi, Emma. It's Mommy, and this is you. Emma, Mommy is really sick. So I wanted to do this so you'll always know how much I love you." And she sings "You Are My Sunshine" to her daughter. Graphic: "Be there tomorrow. Stop smoking today."Nike: Wild HorsesAgency: Wieden + Kennedy, Portland, Ore. CD: Hal Curtis AD: Monica Taylor CW: Mike Byrne Exec. prod.: Ben Grylewicz Agency prod.: Andrew Loevenguth Prod. asst.: Fran O'Connor Prod. co.: HSI Dir.: Gerard de Thame DP: Fraser Taggart Editor: Rick Lawley, The Whitehouse Edit asst.: Trish Fuller Colorist: Billy Gabor, Company 3 Flame artist: Angus Kneale, The Mill Sound designer: Dean Hovey, tomandandyIn the cold distance, the sound of a thundering herd. Buffalo? Cattle? Wildebeest? When the stampeding creatures come into view, the question is answered: It's people! Runners, actually. The athletes sprint across the land like …horses! It's a stunning Nike apparel spot, impossible not to watch. Tagline: "Made to move."Saab: Big MatchAgency:Chief creative: ECD: Dean HacohenCGH/AD: Ralph YznagaCGH/CW: Steven HanrattyCD/AD: Magnus Wretblad CW: Per Sundin Agency prod.: William HicksProd. co.: Saville ProductionsDir.: Luc Besson DP: Gerard SterinOriginal editor: Alex Hagon, Red SquareU.S. editor: Brent McReady, MacKenzie CutlerComposer/ Arranger: Tony Shimkin, Face the MusicA man takes advantage of a rare opportunity: While every Spaniard is inside watching the World Cup on TV, he drives the deserted streets of Bar celona. In a Saab, the guy experiences the joy of motoring on roads normally snarled with traffic. He even returns in time to see the winning goal. Graphic: "Life is not a spectator sport."Sears ProposalAgency: Ogilvy & Mather, Chicago ECD: Joe Sciarrotta GCD: Randy Sims AD: Tereasa Surratt CW: Holly Thompson Agency prod.: Monna O'Brien Prod. co.: MJZ Dir.: Craig Gillespie DP: Adam Kimmel Editor: Gail Gilbert, Avenue Edit Music: Asche & SpencerOn bended knee, a man holds an engagement ring. "Will you marry me?" he asks. "I don't know. Try this one," a woman says, handing him a second ring. He pops the question again. "Yeah, OK, that one's good." She's a clerk behind the jewelry counter, and the fellow is doing a dry run. This funny ad promotes a jewelry sale. Tag: "Sears. Where else?"Agency:Chief creative: Sr. ECD:ACD/AD: Ron ACD/CW: Assoc. dir. of TV prod.: David Frankel Prod. co.:Dir.:DP: Tim Ives Editor: Chuck Willis, Crew Cuts Sound design: Marshall Grupp Sound Design"Platoon, Wall Street, Hot Shots!. Somebody loves Charlie Sheen," says a video-store guy. Looking at the customer, he sees Sheen himself. "Oh," the clerk says, disgustedly. Of course, Sheen wants to write a check and the clerk needs ID. Waiting, Sheen hits on a babe in the sci-fi aisle. She turns away, disgusted. When the clerk looks at Sheen's driver's license, he says: "This doesn't look like you." "It did when I came in here," says Martin Sheen, who hits on a babe in romantic comedies. She turns away … you know.Agency:Chief creative:GCD:AD:CW:Agency prod:Prod. co.:Dir.: Mike MillsDP: Joacquin Baca-Asay Editor: Angus Wall, Rock Paper Scissors Music: Inferno artist: Patrick Murphy, Company 3 Colorist: Stefan Sonnefeld, Company 3 Special effects: A-52Waking at 7:30 a.m., Bill Briggs begins another monotonous day. He dresses, goes to work, drinks coffee and shuffles papers. Split-screen views of his rituals scream boredom. Until, that is, he looks out a window and sees the holy grail. Graphic: "The new Beetle convertible … Coming soon."

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