Best Fitness Chain Selects Laidlaw Group

BOSTON The Laidlaw Group has added the six-figure ad account of Best Fitness following a review of undisclosed local shops, the agency said. The work includes print and broadcast advertising, as well as direct response and Web site development.

The client is based in Nashua, N.H., and operates fitness centers in New England and New York. The company had no previous agency.

Creative is set to debut in April in southern New Hampshire, eastern Massachusetts and upstate New York, according to the agency.

Boston-based Laidlaw, an independently-owned shop, also works for Draper Knitting, Equinect, Gauthier-Stacy, Rangine Corp. and other consumer and business-to-business clients.

—Adweek staff report