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Until recently, Keith Bryan said Best Buy was a “media company in denial,” but with Best Buy On, the retailer is in denial no longer.
Launched in January to coincide with the CES trade show, Best Buy’s TV network is now in all its 1,100 or so stores and is preparing for an “upfront” of sorts in December, when Best Buy will approach advertisers for long-term placements. The network, which reaches some of the 50 million people who visit the stores each month, features original programming from the retailer’s own Yellow
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