Best Buy Taps La Comunidad

Best Buy last week selected La Comunidad to handle Hispanic marketing, the agency said. Billings are estimated at $6 million, said sources. The Miami shop bested The Vidal Partnership in New York and del Rivero Messianu DDB in Coral Gables, Fla., for the electronics retailer’s business, a new assignment. Best Buy’s general-market advertising is done in-house.