Best Buy Inflates 'Raft' TV Spot

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

MINNEAPOLIS — Best Buy on Monday breaks the latest effort behind its click-and-mortar strategy, a 30-second spot titled ‘Raft’ that will run nationally on major networks and cable and in selected spot markets. The retailer’s in-house agency, Best Buy Advertising, handles the account.

The ad, which continues last year’s “Turn on the fun” campaign, emphasizes the advantages of visiting Best Buy’s Web site before making in-store purchases.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in