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NEW YORK Coca-Cola said it will unveil a new campaign for Coke Classic tagged “Make it real” on Jan. 18 during Fox’s American Idol.
Created by WPP Group’s Berlin Cameron/Red Cell in New York, the first spots focus on a group of real-life high school girls trying to form a rock band.
“People told us they want brands to lift their spirits and be part of realistic experiences that are genuine and optimistic,” said Randy Ransom, svp of Coke’s North American brand business unit, in a statement.
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