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Milwaukee Marketer Exits Cramer-Krasselt
CHICAGO–Snack marketer Gardetto’s in Milwaukee took its $5 million account east last week, choosing Berenter Greenhouse & Webster in New York following a review that covered both coasts as well as the heartland, sources said.
Incumbent Cramer-Krasselt in Milwaukee remained a competitor for the business to the end. Berenter also topped fellow finalists Pedone & Partners in New York; Odiorne Wilde Narraway & Partners and Zuckerman Fernandes & Partners, both San Francisco; and McKinney & Silver, Raleigh, N.C.
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