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Just seven months after importing Ron Rossi from Bozell Direct in New York as vice president and creative director, Berenson, Isham & Partners is once again looking for creative leadership.
Agency chairman Paul Berenson has taken over the agency’s six-person creative department while a replacement is sought. Rossi could not be reached for comment.
Rossi’s departure from the Boston shop–said to be a mutual decision based on a lack of chemistry–comes as the agency launches a national direct marketing and interactive campaign for the Financial Times, the international business daily in London.
Berenson, Isham’s work plays off the client’s global positioning line, “No FT, no comment,” crafted by lead consumer agency Bozell in New York.
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