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The news had been all good for Bentley. The Volkswagen-owned maker of stately limousines had a sporty little hit on its hands—the Continental GT, a $160,000 coupe that’s sold out through 2005 and has put the pricier Rolls Royce Phantom and DaimlerChrysler Maybach models to shame. The brand’s high-class marketing has included tying into events like boat shows and classic-car meets. “You’ll never see Bentley advertising during Monday Night Football,” its U.S. marketing chief told BusinessWeek in 2004.
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