BellSouth Eyes Four Finalists

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The finalists that emerged last week in BellSouth’s review—Arnold, Grey, The Richards Group and Merkley Newman Harty & Partners—will have to deliver more than superlative cre ative and media planning expertise to win the $120 million account.

The Atlanta company, irked by a communications breakdown with New York roster shop Merk ley, is placing an unusually heavy emphasis on account service, sources said.

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